Developing a strategic approach Research Paper Example | Topics and Well Written Essays - 1500 words

Developing a strategic approach - Research Paper Example Apart from that, several government policies such as Patient Protection and Affordable Care Act (PPACA) where both uninsured and insured American citizens are guaranteed with the right of receiving medical attention at lower rates. This can harm the financial health of Jim’s Care Center (Wallace, 2006). Apart from that, the internal factors such as recruiting and retaining qualified employees. Hence, it is essential to devise relevant strategies that will allow the firm to remain consistent with the market situations. The first step in ensuring proper functioning of the business and ensure prosperity of the business is to set a relevant mission and vision statement. In addition, it is also essential to develop strategic goals for the firm as that will allow them to follow a proper direction and the process will be more systematic. In the subsequent sections, the mission and vision statement of the company will be developed and along with that the strategic goals of the firm will also be formulated. Apart from that, service delivery strategy and support components required will be discussed. Lastly, on the basis of the findings of the study, recommendations pertaining to the specific adaptive strategy or combination of adaptive strategies that would be most effective in ensuring that the organization achieves its strategic goals and approaches to manage those strategies will be clearly discussed. The mission of Jim’s Care Center is to provide health care services to the people at an affordable price and continue to offer medical consultation to the patient till the time he/she is fully cured. The vision statement of Jim’s Care Center is to make offer people make this world free from diseases. We believe that along with quality and timely treatment, sympathetic view and price affordability, together we can curb any disease and offer human

Aquinas - Wealth and Power Essay Example for Free

Aquinas Wealth and Power Essay In Question II, Thomas Aquinas breaks down the complex question of where or in what man’s happiness consists, mainly by emphasizing wealth and power. While people dream of obtaining both wealth and power in their life, Aquinas emphasizes that both are neither good nor bad, and both make up a means to an end. Aquinas argues that happiness does not consist in â€Å"wealth† or â€Å"power†, yet presents another argument where he states that happiness can, indeed, be associated with wealth and power. Aquinas begins his second question and first article by pondering the question of whether happiness consists in wealth. He breaks down the two types of wealth into artificial and natural. He describes natural wealth as something that â€Å"relieves man’s natural needs, such as food, drink, clothing, travel, shelter and so on.† In other words, natural wealth fulfills the needs of humans to live and â€Å"cannot be man’s ultimate end.† On the other hand, artificial wealth is â€Å"sought only for the sake of natural wealth.† Augustine argues that a man would have no artificial wealth unless he had natural wealth to begin with. With natural wealth, there is a finite amount of objects one needs in order to survive. For example, a person doesn’t not need to buy several large pizzas to satisfy their hunger, just a few slices to get some food in their stomach and go on with their day. On the other hand, artificial wealth revolves around objects for which people have endless desires for, such as money. There are some people in society who feel that the only thing that matters in life is the amount of money you can earn before you die, just a dollar sign. However, money cannot buy happiness, wisdom, strong relationships, or virtue. Augustine backs up this point by quoting Proverbs 17:16 â€Å"What does it avail a fool to have riches, seeing he cannot buy wisdom?† Aquinas takes into account the arguments that say that happiness can, in fact, consist of riches by offering examples such as â€Å"all things obey money† (Ecclesiastes 10:19). Although he covers both possible sides, he offers his own stance on the question in his response where he covers the differences between artificial and natural wealth. In Aquinas’ fourth article, he discusses the question of whether happiness consists in power. He argues that it is impossible to have happiness in power for two reasons. The first is that â€Å"power has the nature of a principle, whereas happiness has the nature of an ultimate end,† emphasizing that power is a means to an end. Second, he states that power is both good and evil and â€Å"happiness is the proper and perfect good of man.† Although the hook for a popular song, the quote â€Å"no one man should have all that power† uniquely resonates in Aquinas’ argument against happiness consisting of power. People may believe that if they have a greater sense of power, then they feel more important and â€Å"happier.† The more powerful someone grows, the greater their fear grows of losing the very power they obsess over. A classic example from history is Joseph Stalin’s command over Russia. He was given so much power on behalf of the communist USSR that he let his sense of power overcome him. When he had caught word that there was someone planning a revolution in his cabinet, he had every single one of his high commanding officers killed. Very simply, power makes people do very abnormal things to remain in their high position. However, Aquinas argues that power can’t solve every problem in a person’s life. To quote Og Mandino, â€Å"All the gold in the world cannot buy a dying man one more breath so what does that make today worth?† This quote accurately depicts that no matter how much power and wealth someone has, it all means nothing when you are facing death. Although one may seem highly satisfied with the power he possess, it is easily revocable and those with power fear they will lose it. Aquinas presents that questions of whether happiness consists of â€Å"wealth† and â€Å"power† and presents firm arguments against each. Although he may find faults with each idea, especially the warnings of the abundant use of wealth and power, his idea still remains that both â€Å"wealth† and â€Å"power† are neither good nor bad things. For example, if a man is making enough money to feed his family and make a living for himself, that is a fine example of using wealth for good. However, Aquinas reminds us of the arguments against having â€Å"wealth† and â€Å"power† makes up a person’s overall happiness. Using both of these values for happiness is simply a means to an end, Thomas Aquinas emphasizes that these things do not lead to everlasting happiness, an argument that I agree with.

Final Paper on Social Theory -- idelologies, communist, democratic

I guess you quite remember the thoughts you strongly developed when you were in college? I still believe that smart brains of yours even though they are old. I hear you recently gave a public speech at the Kwame Nkrumah Memorial Centre and Kobby Graham, your Social Theory Lecturer at Ashesi was your guest speaker. How is he then? Guess what? Kobby is a strong advocate of anarchism. He believes in a stateless society. I do not know what you`ve grown to believe but I’ve always known you to be a strong fan of Socialism when you were young. I remember you constantly told us we were living in a situation you termed slavery in freedom for you think capitalism was unfair to the middle class. I guess his talk hasn`t influence your thoughts on socialism. Never mind! I know you are not that pliant. Well, I would like to emphasize on the ideology I think can provide the needed equality you always wanted for I think I also relates to the principles of socialism social democrac y for I believe in cooperation and relative equality unlike conservatives, social and common ownership unlike liberals (Heywood, 2012). I hope you are aware socialism isn’t only an ideology? If you care to know, remember when you were in college, your mum constantly told you to move to your village for your own share of the village land. Aside, the government of Ghana implemented a policy four years ago called the Single Spine Salary Structure (SSSS) which seeks to bring equity in the mode of payment of government workers. This is basically the idea of socialism especially the social democrats. Apart from being an ideology, it`s also seen as an economic system which seeks to allocate resources through a centralized system of government where mos... ...im I will be more than happy to see his anarchism work on planet earth. I hope you will say hi to the children, Wunnam, Maltiti and tell Radia I wish her a happy birthday in advance. See you! Your friend, Husein Shahadu. Works Cited Heywood, A. (2012). Polticial Ideologies: An Introduction (5th Edition). New York: Palgrave Macmillan. Ken, M. (2006). Formation of Modern Social Thought. California: Sage Publication Inc. Nyerere, J. (1968). Freedom and Socialism. Dar es Salaam and New York: Oxford University Press. Schumpeter, J. (1947). Capitalism, Socialism and Democracy. Toronto: Rougledge.

Prison Term Policy Recommendation Essay

Abstract The purpose of this paper is to advise members of the state legislature with recommendations for new prison term policies to double the maximum prison term for any individual convicted of armed robbery. Although the state legislature concedes the bill is popular the concern is whether the bill will deter arm robberies. Prison Term Policy Recommendation In a few days the state legislature will be voting on a new bill to determine if the maximum prison term for anyone convicted of armed robbery should affect anyone convicted of armed robbery be given a double maximum sentence. However, the effectiveness of double prison sentences as deterrence to first time and re-offenders is quite difficult to estimate. Many states define robbery as larceny or theft of money or property through the use of intimidation, physical force, or violence against a victim by the offender(s). When a weapon is used or the victim suffers injury, whereby the offender may be charged as aggravated or armed robbery. Robbery is differentiated between armed robbery that involves the use of some type of weapon, and aggravated robbery that involves the use of a deadly weapon. Armed robbery is one of the most committed crimes in the United States that concerns legislatures, the entire criminal justice system, and society. All states punish armed robbery as a major or capital offense, whereas sentencing depending on many factors such as state laws and procedures, prior criminal history, whether there are any sentencing improvements, or whether the state has a diversion program. For example a person (victim) is walking down the street a man (the robber) approaches and ask for the time when the victim looks at his watch and looks back up the robber has a gun in the victims face demanding money if the victim fails to give the robber his or her money the robber may shoot or hit the victim with the gun to obtain the money. In the early 1990s, legislation of many states (with the exception of Michigan) enacted mandatory sentencing for repeat offenders. These laws became known as the three strikes laws, were invoked when an offender committed his or her third offense. The three strike law requires the courts to hand down an extended mandatory sentence of confinement. The belief behind the three strikes law was to target repeat or career offenders who repeatedly commit felonies posing a serious threat to society. Under the new law by 2001 California had more than 50,000 offenders sentenced than any other state with one fourth facing a minimum of 25 years in prison. Although critics, maintained that these sentences are disproportionate to the crime perpetrated and would increase correctional costs, in March 2003 the United States Supreme Court rejected the argument of cruel and unusual punishment and upheld the three strikes laws. Michigan’s prisons population since 1973 has grown 474% faster than other states. In 1998 the Michigan legislatures enacted the Truth-in-Sentencing law, to be tougher on crime. During this time the violent crime rate in Michigan did not decrease and has continued to grow, and has spent more on correctional facilities than any of its surrounding states.

Silent Movies (Summary)

SILENT MOVIES Talk to people who saw films for the first time when they were silent, and they will tell you the experience was magic. The silent film, with music, had extraordinary powers to draw an audience into the story, and an equally potent capacity to make their imagination work. They had to supply the voices and the sound effects, and because their minds were engaged, they appreciated the experience all the more. The audience was the final creative contributor to the process of making a film. The films have gained a charm and other worldliness with age but, inevitably, they have also lost something.The impression they made when there was no rival to the moving picture was more profound, more intense; compared to the easily accessible pictures of today, it was the blow of a two-handed axe, against the blunt scraping of a tableknife. The silent period may be known as â€Å"The Age of Innocence† but it included years unrivalled for their dedicated viciousness. In Europe, b etween 1914 and 1918 more men were killed to less purpose than at any other time in history. In publications of the time, one reads horrified reactions against films showing â€Å"life as it is†.You did not leave the problems at home mere1? to encounter them again at the movies. You paid your money initially, for forgetfulness. Gradually movie-going altered from relaxation to ritual. In the big cities, you went to massive picture palaces, floating through incense-laden air to the strains of organ music, to worship at the Cathedral of Light. You paid homage to your favourite star; you dutifully communed with the fan magazines. You wore the clothes they wore in the movies; you bought the furniture you saw on the screen.You joined a congregation composed of every strata of society. And you shared your adulation with Shanghai, Sydney and Santiago. For your favourite pastime had become the most powerful cultural influence in the world — exceeding even that of the Press. The silent film was not only a vigorous popular art; it was a universal language — Esperanto for the eyes. Although the genre of silent movie faded it the 30’s it left us plenty of short and feature-length comedies created by four greatest silent screen actors: Charles Chaplin, Harold Lloyd, Buster Keaton and Harry Langdon.The most beloved of the four, the most appreciated by critics, Charles Chaplin, was the first to win general acclaim. Chaplin was a master of pantomime. His virtuoso improvisations quickly attracted the attention of American film-makers. At first he turned down all offers but in 1913 he finally joined Mack Sennet's film company. His success with the public was truly unique. This fact opened great opportunities for him to start his own business. He showed rare versatility in acting as the producer-director-script-writer-musician-leading actor of his own comedies.His most famous films are â€Å"The Kid†, â€Å"The Gold Rush†, â€Å"The Circ us† ,†City Lights†, â€Å"Modern Times†. Harold Lloyd and Buster Keaton’s contribution to the genre has been profound as well. Both comedians used story material of a young American trying to be successful as a man, in his love and in his business. Though they were both gifted and original actors and they could match Chaplin in his skill it took them longer to receive recognition that could compete with Chaplin's fame.However by the early 1920's both Lloyd and Keaton were already well-known to the public and could start producing feature films, which meant that they were very successful at the box-office. The fourth actor, Harry Langdon, was noted for his man-child portrait that made him different from the other major comedians of his time. The four great comedians created a great comic tradition that was carried on with the sound age. They have given us masterpieces that will never fade, and they will influence the film comedies yet to be born. Silent Movies (Summary) SILENT MOVIES Talk to people who saw films for the first time when they were silent, and they will tell you the experience was magic. The silent film, with music, had extraordinary powers to draw an audience into the story, and an equally potent capacity to make their imagination work. They had to supply the voices and the sound effects, and because their minds were engaged, they appreciated the experience all the more. The audience was the final creative contributor to the process of making a film. The films have gained a charm and other worldliness with age but, inevitably, they have also lost something.The impression they made when there was no rival to the moving picture was more profound, more intense; compared to the easily accessible pictures of today, it was the blow of a two-handed axe, against the blunt scraping of a tableknife. The silent period may be known as â€Å"The Age of Innocence† but it included years unrivalled for their dedicated viciousness. In Europe, b etween 1914 and 1918 more men were killed to less purpose than at any other time in history. In publications of the time, one reads horrified reactions against films showing â€Å"life as it is†.You did not leave the problems at home mere1? to encounter them again at the movies. You paid your money initially, for forgetfulness. Gradually movie-going altered from relaxation to ritual. In the big cities, you went to massive picture palaces, floating through incense-laden air to the strains of organ music, to worship at the Cathedral of Light. You paid homage to your favourite star; you dutifully communed with the fan magazines. You wore the clothes they wore in the movies; you bought the furniture you saw on the screen.You joined a congregation composed of every strata of society. And you shared your adulation with Shanghai, Sydney and Santiago. For your favourite pastime had become the most powerful cultural influence in the world — exceeding even that of the Press. The silent film was not only a vigorous popular art; it was a universal language — Esperanto for the eyes. Although the genre of silent movie faded it the 30’s it left us plenty of short and feature-length comedies created by four greatest silent screen actors: Charles Chaplin, Harold Lloyd, Buster Keaton and Harry Langdon.The most beloved of the four, the most appreciated by critics, Charles Chaplin, was the first to win general acclaim. Chaplin was a master of pantomime. His virtuoso improvisations quickly attracted the attention of American film-makers. At first he turned down all offers but in 1913 he finally joined Mack Sennet's film company. His success with the public was truly unique. This fact opened great opportunities for him to start his own business. He showed rare versatility in acting as the producer-director-script-writer-musician-leading actor of his own comedies.His most famous films are â€Å"The Kid†, â€Å"The Gold Rush†, â€Å"The Circ us† ,†City Lights†, â€Å"Modern Times†. Harold Lloyd and Buster Keaton’s contribution to the genre has been profound as well. Both comedians used story material of a young American trying to be successful as a man, in his love and in his business. Though they were both gifted and original actors and they could match Chaplin in his skill it took them longer to receive recognition that could compete with Chaplin's fame.However by the early 1920's both Lloyd and Keaton were already well-known to the public and could start producing feature films, which meant that they were very successful at the box-office. The fourth actor, Harry Langdon, was noted for his man-child portrait that made him different from the other major comedians of his time. The four great comedians created a great comic tradition that was carried on with the sound age. They have given us masterpieces that will never fade, and they will influence the film comedies yet to be born.

Demographic Trends of Gun Ownership in the U.S.

Demographic Trends of Gun Ownership in the U.S. The perception of who owns guns in the U.S. is heavily shaped by stereotypes perpetuated by news media, film, and television. The armed black man (or boy) is one of the most pervasive images in our media culture, but the image of the armed white southerner, the military veteran, and the hunter are common too. The results of a 2014 Pew Research Center survey revealed that while some of these stereotypes hold true, others are way off the mark, and possibly quite damaging in their mischaracterization. 1 in 3 Americans Live in a Home With Guns Pews survey, which included 3,243 participants from across the country, found that just over a third of all American adults have guns in their homes. The rate of gun ownership is slightly higher for men than for women, and fairly even across the nation, with the exception of the northeast, where just 27 percent have them, as compared with 34 percent in the west, 35 percent in the midwest, and 38 percent in the south.  Pew also found similar rates of ownership among those with children in the home and those without about a third across the board. Thats where the general trends end and significant differences emerge around other variables and characteristics. Some of them may surprise you. Older, Rural, and Republican Americans Are More Likely to Own Guns The study found that gun ownership is highest among those over 50 years of age (40 percent) and lowest among young adults  (26 percent), while ownership among middle-aged adults mimics the overall trend. At 51 percent, gun ownership is far more likely among rural residents than all others and lowest in urban areas (25 percent). Its also far more likely among those who affiliate with the Republican party (49 percent) than among those who are Independents (37 percent) or Democrats (22 percent). Ownership by ideology conservative, moderate, and liberal shows the same distribution. White People Are Twice as Likely to Own Guns Than Blacks and Hispanics The really surprising result given the way violence is present within racial stereotypes has to do with race. White adults are twice as likely to have guns at home than are blacks and Hispanics. While the overall rate of ownership among whites is 41 percent, it is just 19 percent among blacks and 20 percent among Hispanics. In other words, while more than 1 in 3 white adults lives in a house with guns, just 1 in 5 black or Hispanics adults do the same. It is gun ownership among white people, then, that drives the national rate up to 34 percent. However, despite this disparity in ownership by race, blacks and Hispanics are far more likely than whites to be the victims of gun homicide. That rate is highest for Blacks,  which is likely influenced by the over-representation of homicide by police among this racial group, especially since they are the  racial group  least likely to actually own guns. Pews data also reveal a significant trend at the intersection of race and geography: nearly half of all white southerners have guns in the home. (The low rate of ownership among blacks in the south brings the overall rate for the region down by nine percentage points.) Gun Owners Are More Likely to Identify as a Typical American Perhaps most fascinating (and troubling) among the findings is the set of data that show a connection between gun ownership and American values and identity. Those who own guns are more likely than the general population to identify as a typical American,  to claim honor and duty as core values, and to say that they often feel proud to be American. And, while those who own guns are also more likely to consider themselves outdoor people, just 37 percent of gun owners identify as hunters, fishers, or sportsmen. This finding would seem to debunk the common sense notion that people keep firearms for hunting. In fact, most do not actually hunt with them. Pews Findings Raise Questions About Gun Crime in the U.S. For those concerned about the high rate of gun crime in the U.S. compared with other nations, the findings pose some serious questions. Why are police far more likely to kill black men than any others, especially given that most of those killed by police are unarmed? And, what are the public health consequences of the centrality of firearms to American values and identity? Perhaps its time to frame media representation of black men and boys which overwhelmingly portrays them as perpetrators and victims of gun crime as a national public health crisis. Certainly, this pervasive imagery has an effect on the expectation among police that they will be armed, despite the fact that they are the  least  likely racial group to be. Pews data also suggest that tackling gun crime in the U.S. will require the decoupling of American values, traditions, rituals, and identity from firearms, as they seem to be tightly linked for many gun owners. These associations likely fuel the scientifically debunked good guy with a gun thesis that suggests that gun ownership makes society safer. Sadly, a mountain of scientific evidence shows that  it does not, and its important that we understand the cultural underpinnings of gun ownership if we really want to have a safer society.

Hot Flashes or Heart Attack essays

Hot Flashes or Heart Attack essays Hot Flashes or Heart Attack? Heart Attack or Memory Loss? Menopause: it affects us all. Either we are the women going through it, or we are the husbands and family members dealing with the woman going through it. Common complaints about menopause include hot flashes, night sweats, and vaginal dryness. So when Prempro was put on the market women all over the country rejoiced. After years of use there have been terrible side affects have been identified from this so-called wonder drug. Use of Prempro, or Estrogen/Progestin therapy has resulted in a 26% increase in breast cancer, 41% increase in strokes, 29% increase in heart attacks, doubled rates of blood clots in legs and lungs, 37% less colorectal cancer, 34% fewer hip fractures, and 24% less total fractures (prempro-side-effect.com/Prempro_Side_Effects.html). Dealing with the symptoms of menopause is hard enough, but learning the drug prescribed to treat the symptoms could kill you, is overwhelming. Doctors and researchers earn good money to help improve the standard of living for all of us. It is infuriating to think that drug companies are more driven by profits than by producing a safe product. More and more drugs are being recalled every year due to long-term side effects not discovered during the testing period. As a society we not only trust the medical field but we support it. The health care industry needs to accept the responsibility inherent in ensuring that our medications are as safe as possible. Prempro is composed of estrogen and progestin combined into one pill. It is primarily used in treatment of menopausal symptom relief. The estrogen component of Prempro is identical to that used in Premarin, another popular HRT* drug by Wyeth and the medroxyprogesterone (progestin) that is in Provera manufactured by Pharmacia (prepro-side-effects.com/Prempro_Data.html). Since the discovery of Prempros side effects Wyeth the dr...

Biased Language Definition and Examples

Biased Language Definition and Examples The term biased language refers to  words  and  phrases  that are considered prejudiced, offensive, and hurtful. Biased language includes expressions that demean or exclude people because of age, sex, race, ethnicity, social class, or physical or mental traits.   Bias in language refers to language that is uneven or unbalanced or not a fair representation, says the University of Massachusetts Lowell, adding that you should strive to avoid bias in writing and speaking because such language may contain â€Å"hidden messages† about the superiority or inferiority of various groups or types of people. Examples of Biased Language Bias  is prejudice toward or unfair characterization of the members of a particular group, says Stacie Heaps writing on  WriteExpress: Bias is so common in speech and writing that we often are not even aware of it. But it is the responsibility of everyone to become conscious of and write without bias. Heaps gives several examples of bias together with alternative (and unbiased) phrasing: Biased Language Alternatives If he is elected, he would be the first person of color in the White House. lf he is elected, he would be the first African-American in the White House. He has had the physical handicap since he was 5 years old. He has had the physical impairment since he was 5 years old. There are many elderly people in our town. There are many senior citizens (or seniors) in our town. Be sensitive to the feelings of the opposite sex, minorities, and special interest groups says  Cengage: Dont emphasize differences by separating society into we and  they by singling out minorities, particular genders, or groups of people such as those with disabilities and senior citizens. How to Avoid Bias in Your Writing Purdue OWL  provides some examples of biased language with alternatives you could use to avoid gender bias: Biased Writing Alternatives mankind humanity, people, human beings man’s achievements human achievements manmade synthetic, manufactured, machine-made the common man the average person, ordinary people man the stockroom staff the stockroom nine manhours nine staff-hours You have to be on guard against bias because it can so easily creep into your writing or speaking, but Cengage says its easy to avoid, as in this example: Before a surgeon can operate,  he  must know every relevant detail or the patients history. Remove the bias with just a simple adjustment: Before operating,  a  surgeon  must know every relevant detail of the patients history. You can just as easily avoid bias in race. Dont say: Attending the meetings were three doctors and an Asian computer programmer. In the example, Asian  is preferred to  Oriental, but why even single out this persons ethnicity? The sentence did not specify the ethnicity of the doctors, who were presumably Caucasian. Examples and Observations Be on guard for these types of bias in writing and speaking: Age:  Avoid derogatory or condescending terms associated with age. Little old lady can be rephrased as a  woman in her 80s, while an immature adolescent is better described as a teenager or teen.Politics:  In any election campaign, words referring to politics are full of connotations. Consider, for instance, how the word liberal has been used with positive or negative connotations in various election campaigns. Take care with words and phrases like radical, left-wing, and right-wing. Consider how your readers are expected to interpret these biased words.Religion:  Some older encyclopedia editions referred to devout Catholics and fanatical Muslims. Newer editions refer to both Catholics and Muslims as devout, thus eliminating biased language.  Health and abilities:  Avoid phrases like confined to a wheelchair and victim (of a disease), so as not to focus on differences and disability. Instead, write or say someone who uses a wheelchair and a person with  (a disease). Biased language can defeat your purpose by damaging your credibility, say Gerald  J. Alred, Charles T. Brusaw, and Walter E. Oliu in their Handbook of Technical Writing. They add: The easiest way to avoid bias is simply not to mention differences among people unless the differences are relevant to the discussion. Keep current with accepted usage and, if you are unsure of the appropriateness of the expression or the tone of a passage, have several colleagues review the material and give you their assessments. As you write and speak, remember that biased language insults the person or group to which it is applied, say  Robert DiYanni and Pat C. Hoy II in their book, The Scribner Handbook for Writers. When you use biased language- even inadvertently- you denigrate others, creating division and separation, they say. So, strive to use unbiased language, and you will show that as a speaker or writer, you are including all potential members of your audience without segregating and referring pejoratively to a select few.

Rules of The Patent Coursework Example | Topics and Well Written Essays - 1750 words

Rules of The Patent - Coursework Example An initial provisional patenting which is relatively simple and quick will immediately secure the rights. Full patenting can follow this. Any disclosure like getting it published in a technical journal can be done after this. They must do this at an appropriate time to create awareness of the product before launching the product in the market. It is recommended that the services of a professional patent attorney be engaged for filing the patent (Reese, 75). Both the partners do not have experience in writing and filing the patent before. The patent will be written better by a patent lawyer and chances of getting it accepted will be much better. It is also better that they bear the costs of the patenting themselves now and not wait to form a company and then raise resources through that for the patent. Funding agencies pay special attention to aspects of the value of IP and how well it has been secured by the promoter while considering a loan proposal. Another important thing that needs to be clarified right away is the ownership of the patent. Will it be owned by one individual or both or by the company that is to be formed? The best would be for the engineering partner to patent it in his own name and later on transfer the rights of use entirely to the company at some mutually agreed cost after it is formed. It would be fair as it is his efforts that have resulted in the patent and also because the patent filing need not wait for the formalities of forming a company, that is if the two decide to go ahead and form one. After the patenting, they will have to decide on whether to manufacture and market the product themselves or to transfer the know-how to a third party for manufacturing under license. The former means becoming an entrepreneur and deriving the full fruits of benefit s of the invention. An entrepreneur’s skills are entirely different from that of an inventor. The entrepreneur takes full responsibility for doing everything like fundraising,

Function of filter circuit Coursework Example | Topics and Well Written Essays - 500 words

Function of filter circuit - Coursework Example It is less in voltage than the series circuit because its output voltage is the same as the input voltage. This circuit therefore, does not operate as a filter to the input signal except when supplied by the current source.The ideal op-amp amplifies all signals from Direct Current to the greatest Alternating Current frequenciesOpen-Loop Gain is infinite in ideal Op-amp amplifier. In real Op-Amp, the open loop gain is finite, ranging between 20000 and 200000.Ideal op-amp generates zero noise voltage from the internal parts.Real op-amp has several sources of noise, including semiconductor noise and resistive noise.Ideal op-amp operates as a perfect source of internal voltage without any internal resistance. Real op-amps have output-impedance ranging between 100 - 20â„ ¦.This diagram represents the relationship between the capacitor and a resistor in the circuit, if they are arranged in series. The circuit assists in measuring the voltage across the capacitor, using Kirchhoff's law o f the current. In this, the current that charges the capacitor has to be equal to the current passing through the resistor.A filter circuit server the purpose of producing restrictions on the bandwidth of frequencies for an alternating input signal and generate output with a narrower frequency- bandwidth. It also eliminates the alternating current ripple remaining in the output of the rectification of a diode-based alternating current circuit, leading to higher quality signal.

Immigration and assylum law Essay Example | Topics and Well Written Essays - 1000 words

Immigration and assylum law - Essay Example UK is considered be a welfare state, where the constitution permits availability of required resources for its citizens and immigrants The UK government has revised its policy in this regard, and the legislators have sought the scrutiny of the process. The objective of the plan is to classify the cases of the political asylum on the basis of their eligibility. The authorities intend to implement a plan, according to which the seekers arte to be distinguished on the basis of deserving and undeserving criteria. The local population have expressed their concern over the heavy influx of political asylums, and the recent series of terrorist attacks and threats in the country has compel the authorities to revise their policies, and to thoroughly investigate the application of the asylum seekers. The government has been involved in the detention of those, whose applications have been approved, and plan to re-interrogate their application. The political asylum are considered to be problematic and homogenous group, and the government understands that it require early resolution so to avoid any chaos. The detention of the po litical asylum is therefore any bold strategy to counter for social disorder. Media has played a crucial role in this regard, the repeated discussion of political asylums, in their reports, and the expenses that government has to incur towards their health, stay and welfare, has therefore put a pressure on the government to review its policies in this regard. (Bauman, 1998) According to reports the security concerns have compel the UK government to take strong action against the asylum seekers, therefore have been incidents in the past where the asylum seekers are found guilty of criminal accusations. Asylum seekers are regularly associated with ‘illegality, racketeering and disregard for sovereign borders’. The media in its report has continuously warned the government

Critique of Articles on Opiates Essay Example | Topics and Well Written Essays - 750 words

Critique of Articles on Opiates - Essay Example NIDA/NIH also states that â€Å"opiates used without a doctor’s prescription or in ways other than how they are prescribed, can be dangerous and addictive.† Additional information has also been provided on how opiates act on the brain and nervous system in giving feelings of pleasure, relaxation and contentment; acting as an automatic response mechanisms and how it acts on the spinal cord to reduce pain. The article also provides information on how persons can become addicted to opiates which acts on brain stems that controls the automatic response mechanism of the body.. Goodnough’s article entitled â€Å"Abuse of Xanax Leads a Clinic to Halt Supply† points to widespread abuse of the opiate Xanax. It looks at preventative measures that have been taken at the Seven Counties and other Health Centers in the United States to prevent the abuse of opiates like Xanax. Goodnough indicates that: â€Å"The experiment will be closely watched in a State that has wre stled with widespread prescription drug abuse for more than a decade†. The article points to serious repercussions since its withdrawal such as the killing of a doctor by a patient demanding a prescription for the drug. Patients who have been taken off the drugs have complained of increased anxiety since the change as the alternative drugs are not as effective. However, doctors have indicated that there are other ways to treat panic and anxiety disorders. In fact Dr. Hedges (qtd in Goodnough 2011) indicates that â€Å"the risk to the community, if we continue to use this medication is very high†. The article also points out that contrary to popular thinking, the misuse and abuse of Xanax knows no class boundary as people from all walks of life use the drug for various reasons. 3. Comparison and Critique Both articles take a different approach in controlling the use of opiates. NIDA/NIH focuses on opiates in general and mentions a gives a few examples while Goodnough dea ls specifically with Xanax. Both use pictures to give the articles prominence but NIDA/NIH article was more prominent than that of Goodnough. The one picture used by Goodnough was over-bearing and does not really serve any useful purpose in terms of assisting readers in understanding the article. A reader has to really take a second or a third look to really connect the picture to the article. NIH/NIDA on the other hand used several pictures to explain how opiates work, the effects they have on certain parts of the body and how people become addicted to these kinds of drugs. The pictures compel the reader to read the article by drawing attention to it and are useful for a better understanding and appreciation of the article. The use of a variety of colors in the text also added meaning to the NIH/NIDA article. While both articles state some disadvantages of taking the drugs pointing to the effects that it can have on persons who abuse it, NIDA/NIH focuses on how it affects certain p arts of the body. Goodnough focuses on what is being done to control the use of a specific Opiate Xanax in order to prevent its abuse. Goodnough also suggests ways in which misuse and abuse can be prevented. The article looks at the transition process in getting patients off the opiate to another the drug. NIH

Crop Insurance Proposal Could Cost U.S. Billions PowerPoint Presentation

Crop Insurance Proposal Could Cost U.S. Billions - PowerPoint Presentation Example Yet other farmers reflect that they should produce enough crop that is actually capable of supporting subsides since the crop market thrives because of subsidies itself. In order to compete in the international arena, the plains of Dakota and Montana are slowly being converted to crop fields while they once were the abode of birds. There is a gigantic increase in the prices of the land while the grasslands are being transformed to fields. The real estate business is thriving leaps and bounds, since, everyone is eager to purchase the land for farming. Farmers are guaranteed a profit even though the land is not so fertile and there is a definite risk of loss. It is also true that the government shows neutral approaches regarding taking the risk while the farmers prefer to be risk averse (Dinar 1994).According to a Government Accountability Office, the costs of the crop insurance programme have augmented since the raise in the value of the crops. Despite the cost issues attached to the insurance programme, it is still widely appreciated by the masses of

Critically discuss the applicability of the Elaboration Likelihood Essay

Critically discuss the applicability of the Elaboration Likelihood Model to understanding consumer behaviour - Essay Example mentioned ways, it is extremely crucial for the marketers to have an understanding about how the customers process the information that they come across as ads. Numerous models and theories have been proposed that have elaborated upon the manner in which customers assimilate and process the information as well as on the way ads and other marketing communications impact on the consumer behaviour (Cohen, 1990). Elaboration Likelihood Model (ELM), put forward by researchers Petty and Cacioppo (1983, 1986) is among the oldest and the most popular models that define how consumers formulate their attitudes towards a product or service on the basis of the communications that they receive as advertising. ELM has been employed by marketers and advertisers in making their communications more effective. ELM has also given the basic groundwork and direction to further research in areas like consumer cognitive processes and marketing communications elaboration. (Petty., Priester & Wegener, 1994).The current paper is aimed at evaluating the applicability of ELM to understanding consumer behaviour. The paper will begin with a brief overview of ELM and will contain a critical appraisal of its applicability in the consumer behaviour field. More specifically, it will focus on how ELM provides insights about consumer behaviour which in turn leads to more targeted and cost-effective advertising. The discuss ion will also include some of the weak points of ELM that need to be addressed in order to improve its applicability in the consumer behaviour field. The Elaboration Likelihood Model, when used in an advertising context, postulates that prospective customers form attitudes about ad messages via a process of message elaboration – or the amount of time and effort they spend on issue-relevant messaging. The extent to which they are likely to elaborate the message leads to two very different routes of information processing in the minds of the customers. These are the central

Crop Insurance Proposal Could Cost U.S. Billions PowerPoint Presentation

Crop Insurance Proposal Could Cost U.S. Billions - PowerPoint Presentation Example Yet other farmers reflect that they should produce enough crop that is actually capable of supporting subsides since the crop market thrives because of subsidies itself. In order to compete in the international arena, the plains of Dakota and Montana are slowly being converted to crop fields while they once were the abode of birds. There is a gigantic increase in the prices of the land while the grasslands are being transformed to fields. The real estate business is thriving leaps and bounds, since, everyone is eager to purchase the land for farming. Farmers are guaranteed a profit even though the land is not so fertile and there is a definite risk of loss. It is also true that the government shows neutral approaches regarding taking the risk while the farmers prefer to be risk averse (Dinar 1994).According to a Government Accountability Office, the costs of the crop insurance programme have augmented since the raise in the value of the crops. Despite the cost issues attached to the insurance programme, it is still widely appreciated by the masses of

Human Resources Term Paper Example | Topics and Well Written Essays - 3750 words

Human Resources - Term Paper Example It is because of the quality of human resource and proper management of human resource that an organization is able to differentiate itself from others and the organization is able to attain competitive advantage (Blau, 1978). Organization invests in different projects and assets so that they would yield returns to the company in the long run and the company only invests in them if the expected value of the returns of the projects or assets would be more than their total present investment cost. This theory can also be linked to the human resource of the organization and organizations invest in human resource so that they would yield them profits in the years to come and help the organization to grow as a successful venture. As human resource is the most important asset of the organization and therefore it is imperative for the organization to properly manage its human resource so that the investment yields maximum return (Roslender, 1997). There can be different kinds of investment on human resource like the cost of training, cost associated with recruitment of employees etc and therefore it is important for the management to properly analyse the cost and returns that human resource would yield and for th is purpose, human resource accounting has emerged as the solution (Mirvis, & Lawler III, 1984). The concept of human resource accounting is the process by which organization analyses and compares the investment that they have made in the human resource and the benefits that human resource yields to the organization (Pyle, 1970). This information about the cost and benefit of human resource is then conveyed to the interested parties in the organization. This kind of investment is not reported in the conventional financial statements of the organization however this investment is an important one for the long run success of the organization. This report analyses the concept of human resource accounting and how organization uses the concept of human resource accounting along with the importance of human resource accounting. In addition to this, this report also discusses about different methods with which organizations analyses the performance and cost of employees in an organization a nd limitations of each method and then the conclusion. Concept of human resource accounting and how organization uses it Human Recourse Accounting is the term used to measure the worth and cost of their organization’s employees. Thus, it is the process of identifying, quantifying and communicating the data and information about Human Recourses to the parties involved (Roslender, & Dyson, 1992). It is an effort to identify and report the investments and funds made in organization’s human recourse that are presently not accounted for in the usual accounting practices. Different organizations use the idea of human resource accounting in different ways. With the passage of time, more and more organizations have started implementing this concept considering its importance not only for the human resource department to better evaluate the performance of individuals but as it helps in improving the long profitability of the organization as they are able to identify which human resource or employee is most important to the organization and which human resource should be included in their long run plan and therefore using human resource accounting the management is able to plan things in a better way (Caplan, & Landekich, 1974). However, despite of an increasing use of human resource accounting in different industries around the world, still there are several organizations that do not utilize this concept. Human resource acco

The Lord of the Flies Novel Essay Example for Free

The Lord of the Flies Novel Essay The Lord of the flies is one of the greatest pieces of literature of the last century. After reading the novel, the reader is left with a multitude of sensations that amount to a feeling of awe at the masterpiece they haven just read. This novel works so well because is a multi-layered book that works remarkably well on each echelon of meaning. The novel succeeds as an amazing adventure of a group of schoolboys stranded on an island, having to fight to survive an escaping from a terrible Beast. It is difficult to read a page of the novel without wondering what tragic events will unfold next. Golding does not relent in the constant flashes of action and description even at the calm beginning of the novel, when the reader studies the book with a feeling of interest and intrigue as they wonder how the boys will respond to their own island. On another level, Golding brilliantly depicts the boys swift decline into savagery. Golding seems to make astounding observations on what makes humans different human and provides profound description on the way a civilized human becomes a mere savage. Golding seems to suggest that Human characteristics come from the influence of society and civilization and when removed from society, refined humans transcend into barbarians. Civilization is a main theme in the novel. Golding also uses symbolism and metaphors to make statements on the potential and the success of different factors of society. Golding chooses an island as the setting for an island because he wishes to create a microcosm of the world. The novel also relies on the boys being left to their own devices, without the intervention of adults. Golding chooses a group of children rather than adults because children represent innocence and they are also unchanged by society much like humankind was when it first started life on earth. Different types of society are represented on the island. There are two boys fighting for power on the island Ralph and Jack. They represent democracy and totalitarian dictatorship respectively. Ralph aims to lead the island fairly- through voting. He is elected by a vote just like a democratic election. Where as jack rebels against the others, disobeying Ralphs authority and starting his own tribe. Ralph makes rules but doesnt physically enforce them- he wants people to do what he likes but he really bases his rules on the wants and needs of others. Jack on the other hand, makes his tribe do exactly what he wants. He is a complete despot. Ultimately, neither tribe succeeds on the island. The message that Golding seems to be given to the reader is that no society can succeed on earth- democracy is no form of government because it is based almost entirely the wants of the people and the country, therefore is actually being run by the people and not the government. Totalitarianism and fascism are an effective form of government as the country is being run entirely by those in power but ultimately the people will rebel, as they are not getting what they want. This is another profound and intelligent opinion that makes the Lord of the Flies such an excellent novel. The Novel seems to be essentially a book about power and the struggle between Ralph and jack but also the struggle between good and evil. Golding implies that all people have good and evil within them. The boys start off as innocent, good people. From an early point in the novel, the boys fear a Beast. There is actually no physical Beast but as the messianic figure- Simon says, Maybe its only us. In the novel Simon is entirely correct. The boys simply fear the evil that they capable of throughout the beginning of the novel the boys seem to want to hide from, or fight the beast showing that are against evil. Later in the novel, Jack attempts to appease The Beast proving that he has become evil. The subject of religion permeates the whole of the novel. The theme of good vs. evil in the novel ties in with the religious theme. Simon seems to be a messianic, Christ-like figure. Several biblical moments appear to have been recreated within the novel. The island itself represents the Garden of Eden. The beast on the island represents evil but also the Devil. Jacks tribe reverts to a form of devil worship towards the end of the novel. Simon is the one who mainly confronts the beast; Simons meeting with the beast represents Jesus temptation by the devil, in the bible. This is such an excellent novel because it integrates a collection of complicated but comprehendible themes. Certain metaphors and symbols appear after reading the novel for a second time. It is an exciting and mentally engaging novel on many levels.

Hope in The Lesson, by Toni Cade Bambera Essay -- The Lesson

After reading Toni Cade Bambara's, The Lesson, the reader is left with a sense of hope for the first person narrator Sylvia and her friends. Following her and her friends from the slums of New York, to a Fifth Avenue F.A.O. Swartz, one gets an idea as to the kind of environment they came from, the type of education they received, and the sense of economic imbalance they bear witness to. Through this the antagonist, Miss Moore, is able to let the children evaluate for themselves the difference between the Fifth Avenue world and the one they are from, at an age where the impression made upon them might generate a spark of desire to find out how they might achieve the same rewards Fifth Avenue has to offer. The story is told from the point of view of the protagonist, first person narrator, Sylvia. Sylvia is a preteen African American girl, strong willed, intelligent, and the obvious leader of the pack. The story's plot involves a college educated black woman who comes back to an economically disadvantaged neighborhood on weekends and takes the local children on field trips of a sort. On this particular trip she lets the children experience their first ride in a taxicab to a toy store in Manhattan. It is played out through a chronological series of events from the time they leave their neighborhood, until the time they arrive back there. The exposition introduces the reader to, Sylvia, Miss Moore, Sylvia's friends, and the neighborhood. Sylvia's friends consist of a number of round characters, such as Junebug, Mercedes, Fat Butt, and Rosie Giraffe, as well as the stock characters Sugar, Q.T. and Junior. The setting is what seems to be a 1960' circa slum. As the story develops the reader gets a glimpse of Sylvia's â€Å"street smar... ...lack of proper education in the poorer areas of the country, the need for parents to stand up and take responsibility for their children, and the inequality, and huge gap that exists between the rich and the poor in the United States today. The use of Sylvia as the protagonist gave the story a real quality to it. The world as seen through the eyes of a pre-teen, streetsmart kid, and the realization that there was still a lot to learn in an unfair world. Every character was well defined, and seemed to have a life of their own. It was a very easy to comprehend story which I believe should be a staple, if not requirement, in every urban public school Work Cited Bambara, Toni Cade. â€Å"The Lesson.† Literature and society: An Introduction to Fiction, Poetry, Drama, Nonfiction. Pamela J Annas and Robert C. Rosen. 4th Edition. Upper Saddle River, N.J 2007. P. 647-653

Athleticism Essay -- Sports, Politics

When I think about the black athlete I experience both pride and discomfort. In America where black people are still politically and economically disenfranchised, it appears that athleticism is the realm where black people excel and dominate. The discomfort comes from the observation that ‘domination’ is only viable when the black male body is harnessed in a way that doesn’t challenge white supremacy in other arenas (Collins, 2005). His body is controlled by contracts of powerful owners, regulated by standardized rules and by-laws from sporting associations and placed in physical spaces where his bodily performance is a spectacle for largely white audiences. There is something historic and normal about the sporting performance that has at once, drawn me in and isolated me. I didn’t quite know why. Ben Carrington’s work Race, Sport and Politics helps me to understand that these boundaries and meanings mark and define ‘the black athlete’ a nd that they can be understood as sites of political struggle. From the onset, I was captivated by his careful and through analysis of various social frameworks in order to utilize sports as a lens to understand the â€Å"intra relationship† between racial discourse, the performance of sport, and the politics in making the ‘black athlete’. In this paper I will explore the various concepts and contentions Carrington discovers as they apply to black males while he tries to formulate a framework to understand the complexity of race and sport and the politics created therein. I will focus on the key concepts essential to creating his theoretical framework specifically, ‘the black athlete’, the ‘white colonial frame’, and the ‘sporting black Atlantic’. The black athlete is a political entity and a global s... ...ind of black humanity. This actor performed feats of brute, physical, endurance, and ‘natural’ prowess which would place him in a category of animalistic sub-humanity. The assumed all body and no mind position of many of the African Diaspora. However within the sanctuary of modern sport, these feats became exceptionally superhuman; a show of raw masculinity and rational dexterity. As a political act, Johnson’s defeat of his white component sent ripples thought the world and attacked the foundation on which the very system that subordinated him was built. Using Carrington’s sense of the sporting black Atlantic. We can fully understand the significance and ramification of this feat. We can come to understand the global implications of this win for black people and see Jackson's â€Å"diasporic politicization† and his rise as an â€Å"anti white supremacist figure (p. 18)†.

Baudelaire, Keats and Yeats: Fantasy and Real Essay

Charles Pierre Baudelaire was said to be among the precursors of Symbolism – a movement which employed words to separate the imagination from reality, leading to the chastity of the spirit which rejected conformities. It is said to be an offshoot of Romanticism, one of the most prevalent literary movements in the early twentieth-century. In this poem, Correspondances (Correspondences), Baudelaire emphasized the concepts behind each image which is an example of synaethesia – the correspondence of the senses (EDSitement, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   John Keats belonged to a literary movement called Romanticism – an escape from the real world into the ideal, yet, realizes that the ideal cannot be attained. The two poles of this movement are typically reflected at the beginning and end of a poem. The Ode on a Grecian Urn by John Keats is an attempt to express inner conflicts of love and pain.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   William Butler Yeats was among the famous early Modernists – making use of Symbolism, Romanticism and Realism. Each contributes to its allusiveness, irrationalism and separation from the traditional, respectively. The Circus Animals’ Desertion describes the absence of a poetic theme – a document of his frustration and the difference between the fantasy and reality.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The three poems indicated above portray of an escape from the real – the difference between the fantasy and the real. Correspondances dwell on the concept of synaestheisa – a communication among the senses. The senses receive images that Baudelaire processed into symbols. A part of synaethesia is the complementing forms of objects in Heaven and Earth. The images in this poem, Correspondances, become symbols for certain concepts that differentiate the intangibility of Heaven to Earth (Dorra, 1994).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   John Keats’ Ode on a Grecian Urn describes the conflict between the temporary and the permanent – of life human and immortal. It revolves around the images of the urn – the thoughts, history and emotions that picture it, and the dynamics brought about by the urn – the thoughts, history and emotions put into action and into the present. At its last stanza, Keats wrote that the urn has teased – which could mean a tease to pass through the real into the fantasy – the thought that beauty is truth and vice versa (Melani, 2004).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   William Butler Yeats has contrasted the real and the fantasy in the images of his circus characters in The Circus Animals’ Desertion. In his search for a poetic theme, Yeats has delved into the fantasy to create the images of circus figures to symbolize his creativity that have left him, and to which he wishes to see again. He emphasizes that his circus characters, his creativity, cause his frailty as to create is his life. In lieu to that, Yeats has yearned to create to reject the norms and the old. In the end, Yeats has succeeded in differentiating the fantasy and the real through his circus and his yearning (Cronin, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These three poets have somehow created a single theme out of different sources. Each of them has presented the subject of unreal and real, their differences and how each can be achieved. These three poets, Baudelaire, Keats and Yeats have created a whole new literary movement out of their own movements – Modernism. Modernism allowed these celebrated poets to shake the traditions of poetry and nurtured the art of poetry through its distinct picture of the fantasy and the real. References: Cronin, C. (2007). William Butler Yeats’ â€Å"The Circus Animals’ Desertion† [Electronic Version]. Retrieved May 16, 2007 from http://ireland.wlu.edu/landscape/Group5/life.htm. Dorra, H. (1994). Symbolist Art [Electronic Version]. Retrieved May 16, 2007 from http://www.studiocleo.com/librarie/baudelaire/critique.html. EDSitement. (2007). Charles Baudelaire: The Poet of Sickness and Evil [Electronic Version]. Retrieved May 16, 2007 from http://edsitement.neh.gov/view_lesson_plan.asp?id=389. Melani. (2004). Ode on a Grecian Urn [Electronic Version]. Retrieved May 16, 2007 from http://academic.brooklyn.cuny.edu/english/melani/cs6/urn.html#general.

Bassetti Italy

There’s a leading thread tying together the long years or Bassetti’s activity, it’s the innovation challenge, a knowing plot of imagination and research that has woven, in time, an amazing story, made of constant evolutions and extraordinary creativity. It all started in Milan, in 1830. At 2 St. Stefano Square, a small textile emporium opens for business, managed by Carlo Barboncini, cousin of the Bassetti family. 10 years later, a hand waving manufacturing plant is opened in Rescaldina.It’s 1864 when Giovanni Bassetti, only 13 years old, buys the company for a little more than one hundred thousand liras. It’s a day that will change the history of the textile world. Giovanni Bassetti’s society has in fact a set destiny: to become the most modern plant in Europe for the most ancient art in the world. From the ‘30s Bassetti starts to organize a capillary network of warehouses and stores that allow the company to expand on the entire natio nal territory. They start talking about marketing and, in common knowledge, the Bassetti brand becomes synonym of technology and high quality.In the mid ‘50s Bassetti undertakes yet another choice in the name of innovation, putting into practice a planned advertising strategy . They concentrate on the Bassetti brand, sustained and divulged through high investments. This is how Bassetti is confirmed as a true business, with a well defined company policy aimed towards innovation: it â€Å"invents† a new house linen, ready made and packaged, ideal for women who are busy working outside the house, but not willing, for this, to give up the pleasure of being surrounded by good taste and high quality.In the ‘60s it begins to expand to European markets, conquering them in no time thanks to its unique creativity. Bassetti is one of the first companies capable of standing on the â€Å"woman’s side†, as a famous advertising claim says, creating products that ar e not just good looking, but also able to simplify housework and turn the home into a pleasant and personal nest, ideal for a free and dynamic life. In the late ‘80s Bassetti finds a new challenge. It starts a franchise project, with one-branded stores called â€Å"C’e Bassetti†: it’s the new way of marketing house linen.At the present time Bassetti is the most famous house linen and textile company, it has a network of shops across the whole national territory, it distributes its collections in Europe and exports in the whole world, promoting the value of the most qualified â€Å"made in Italy†, synonym of elegance and quality. Since 2001, Bassetti has merged with the Zucchi group. Always ready for challenges, Bassetti looks to the future, with ever increasing attention to distribution, the meeting point between producer and consumer.This is proved by the development of the franchising stores network that has reached the considerable number of 130 on the whole national territory and the policy of new store openings in Switzerland, Spain and Greece. AMBITION Dress the home with creativity It is our ambition, because we have always loved to play with imagination and creativity, and we like to think that in every home in Italy, our products express the taste and style of the people living there.Imagination is the ability to create and design products that cam make life â€Å"softer†; creativity, it’s our secret that makes then so loved. And those who love us find here their own creativity, discovering the simplicity of making. The Group today Bassetti is one of  Ã‚  Zucchi Group’s  most prestigious brands. The Group is comprised of series of production, creative and distribution facilities operating mainly in the home textile sector, dealing in finished product, semifinished textiles and ennobling services for third parties.The  Zucchi Group  also has a series of commercial subsidiaries operating in specific market niches and distributing abroad the four market leader brands in Italy and  France (Bassetti, Zucchi, Descamps and Jalla). A few prestigious Licenses complete the product range. [pic][pic]Bassetti Collections Playing with imagination, fantasy and colors, we create our collections to dress your home with ever new emotions!Live submerged in the wonderful landscapes, smells and sound of our La Natura, fill your hours of charm with the sensual and intriguing ideas of Granfoulard. Let the cheerfulness and vitality of Brio catch on to you, then surround yourself with the colors of In Tinta with your character and your life style! Discover the world of Bassetti Collections, where creativity and quality are woven together with experience and tradition, and choose the emotion in which to wrap yourself†¦ Bassetti lets the sunshine in — or shuts it out.The company manufactures a variety of natural and synthetic fiber textiles used in home-furnishing products such a s curtains and drapes, towels, and linens. Bassetti also markets its own home textile products, which it sells through retail outlets, including its own chain of C'e Bassetti stores. Brands for its products include Brio, La Natura, and Intina. Although the company sells its products throughout Italy, the company derives a substantial amount of its revenue from exports. Bassetti is a subsidiary of Italian textile group Vincenzo Zucchi . [pic]

Definition of Nursing Essay

The definition of nursing as put forward by the American Nurses Association describes a framework that incorporates caring and health promotion. It is far reaching and intentionally inclusive to all fellow human beings. It has a goal to advocate and help decrease any element of suffering. Nursing is a professional body which strongly advocates the advancement of professional knowledge. Scholarly resources are used to anchor our credibly with research findings. The use of objective data develops processes to improve outcomes of care. Attentions are focused on human action and reactions to changes in health. The body of nursing  acts as influential body to impact social justice. The definition opens the scope of similarities and difference in approach where nurses can provide optimal care for their patients. The metaparadigm concepts: person, health, environment and nursing are platforms in which the protection, health promotion and goal to alleviate suffering can be developed. Dr Jean Watson, a nurse theorist is best now for her work on human caring. She asserts caring as central focus for nursing. Caring serves as pivot to the metaparadigm concepts. She found nurses who were not able to practice caring became harsh and brittle (as cited in Watson, 2009, p.467). As I work with my patients I now realize how my plans of care are based on theses metapadigm concepts. I frequently ask my coworkers what worked best for the patient and why. Then I incorporate that in my daily plan of care. References Watson, J. (2009). Caring science and human caring theory:transforming personal and professional practices of nursing and healthcare. Journal of Health and Human Services Administration,31(4), 466-483.

Credit crunch Essay Example | Topics and Well Written Essays - 1000 words

Credit crunch - Essay Example The people have started to understand the real issues behind this credit crunch because it has impacted their lives in a very negative way. It has turned the rich into poor very quickly and the poor have no where to hide as well (Author Unknown 2008). In essence, the credit crunch has played absolute havoc with the people of this world and there seems to be no stopping on this premise at all. Much needs to be done and for that to happen, the world’s biggest financial and economic bodies need to sit down together and devise a way for further progress and resilience within these areas. The historic basis of this credit crunch started when some of the world’s leading banks and financial institutions came down crashing some 2 years back. It brought with it a plethora of issues and troubles for the people, be them within the small sized markets or within the big institutions that played with the economic issues of the people. The move destroyed the basis of any economic activity within the world and hence these activities came to a standstill all of a sudden. American and British companies started to see downsizing and job cuts, which meant that more people started to lose their jobs and they had to bear the direct consequences due to this credit crunch. What was worse was the fact that the established companies which were doing pretty well within the global contexts also came down crashing (Anderson 2007). The liquidity basis was therefore hit very badly and the people within the financial groups were blamed for such a situation that had arisen in the first p lace. The historic basis of credit crunch has resulted due to a number of reasons apart from these as well. The dependence of one money regime over the other has also been the root cause behind such debacle in the first place and therefore the blame must be shared amongst all concerned. What is worst is the fact that people have been at the mercy of such financial

The Arab Spring Research Paper Example | Topics and Well Written Essays - 2750 words

The Arab Spring - Research Paper Example The Arab Spring came into existence as a response to the lack of political freedom in the various countries in which it has occurred. At first, they were peaceful protests some of which became armed struggles whose aim was to topple the autocratic regimes ruling over these countries. According to Ben-Meir , the rebellion against such governments was due to the fact that instead of taking into consideration the calls of their people to allow them freedom that is more political. These autocratic regimes responded with violence against peaceful protesters, a move that may have been spurred by their conception that their authority was being threatened and that there was a need for them to reclaim such authority by using brute force. The use of force against unarmed civilians led to the discrediting of the legitimacy of such governments and calls for the stepping down of these leaders were made from many international organizations and governments. Moreover, in cases such as Libya and Syr ia, the peaceful protests suddenly became fierce armed rebellions against the government that attacked the unarmed civilians.Jones   states that protesters in the Arab Spring made very good use of modern technology such as social networks in order to organize protests as well as making people outside their countries aware of what was really going on because of the media blackout that had been created by the autocratic regimes. Many of these regimes had banned and continue to ban international journalists from having access.

Define war or peace. Your argument is that definition. Your thesis is Essay

Define war or peace. Your argument is that definition. Your thesis is that - Essay Example Some synonyms of the word war meaning relatively the same thing are: battle, bloodshed, conflict, contention, contest, enmity, fighting, hostility, police action, strife, strike, struggle, attack, and combat. There are many different kinds of wars. There is a civil war, which is a war between different sections or parties of the same country or nation. There is a holy war, which is a crusade; an expedition carried on by Christians against the Saracens in the Holy Land, in the eleventh, twelfth, and thirteenth centuries, for the possession of the holy places. And there is public war, which is a war between independent sovereign states. But there all war, F. W. Robertson once said, "Men will ever distinguish war from mere bloodshed". In my research paper war, will mean armed conflict, between nations; hostility or struggle. But will also: battle, bloodshed, conflict, contention, contest, enmity, fighting, hostility, police action, strife, strike, struggle, attack, and combat. Because in my dictionary war is war. Organized crime is not relative. It is universally condemned, because most right-thinking individuals realize that such activity is detrimental to the human race as a whole. War on the other hand refuses to be evaluated objectively, because it is an act of violence sanctioned by the state, an amorphous entity claiming to represent the views, beliefs and morality of its citizenry, and that is why war is far more insidious than organized crime. "Crime" is a word that brings to mind acts of selfishness, antisocial acts that disrupt the functioning of society, that cause hurt or suffering. It is always evaluated while bearing in mind fairness, and thus what is unfair is often a crime. Stealing relegates property that rightfully belongs to its owner to someone else. Murder deprives an individual of the right to live. It is this innate moral compass that helps the majority of men to be able to judge what is crime and what is not, and therefore crime appears to us as a cut-and-dried subject, easily defined and identified. What about war Indeed, there are still many men in this modern world who in their great wisdom proclaim that war is an amoral tool, which can be used for good, or for the greatest evil. Genghis Khan, the Great Mongol Conqueror (if conquering through bloodshed accrues greatness) once said, "Let him who desires peace, prepare for war." His enemies all agreed with him on this point, yet perished underneath the unshod hooves of stocky Mongol ponies. Our leaders today tell us that war must be an option made available to the nation-state, lest we should lose our peace. Some primal instinct that makes us uneasy with war must still flow through our veins, for men to have to keep thinking of new, pallid platitudes and aphorisms to justify war. Could it be that this primal instinct is related to the innate moral compass that helps us identify what is criminal Let us look at the similarities between crime and war. The former involves taking property belonging to someone else; the latter involves taking territory belonging to someone else because you believe it rightfully belongs to you. Crime sometimes involves killing; war requires you to kill, to defend your nation. Once again we see the constant need to justify war. It is, in the eyes of

Representation of the Yahoos Essay Example | Topics and Well Written Essays - 1000 words

Representation of the Yahoos - Essay Example mirror many of the human shortages by presenting his audience with two unique sides of life, one dominated by reason and the other dominated by inordinate desire. In this context, it can be argued that Swft’s reasoning in the literary material suggests that humans which he symbolizes with the Yahoos are guided by passion, self fish and seeking their own advantage and satisfaction, preferring gratification and avoiding pain, and the other that to a considerable extent humans are informed by reason and rational decisions. The Yahoos are molded as unruly and having a detestable character placing them closer to the lot of the untamed chimpanzees sort of running amok, satirically a representation of the unruly British natives in the 18th century. The distinctly organized houynhnms probably could be equated to the truly utopian society comprising mainly of the ruling class who are civilized and driven mainly by their conscience and reasoning. However it is somehow questionable that the characters of the houyhnhnms that Gulliver claims to be good could make him hate his fellow humans including the Portuguese captain who helps him in the ship alongside his own family that he merely tolerate his co-existence with despite doing nothing wrong to him, while the houyhnhnms do not tolerate but peacefully co-exist with each other. Moreover, the Yahoos are shown to represent the human race on negative shades which merely represent the shortcomings, for instance Gulliver says that the Yahoos regards more the sexual filth rather than the decency portrayed by the houyhnhnms, mere animals. He says, his honor had observed, â€Å"that a female Yahoos would often stand behind a bank or a bush, to gaze on the young males passing by, and then appear, and hide, using many antic gestures and grimaces, at which time it was observed that she had a most offensive smell; and when any of the males advanced, would slowly retire, looking often back, and with a counterfeit show of fear, run off

Management accounting Essay Example | Topics and Well Written Essays - 1000 words

Management accounting - Essay Example However, with the right tools information and skills, a company is guaranteed to stay afloat in a world where businesses keep dropping out of the corporate world. How companies manage their finances and workforce dictates whether the company is bound to open its doors come the next financial year. One of the major concerns in management is the management of accounts which is usually handled a company’s accountants in conjunction with the management of the company. Management accounting specifically deals with generating information pertaining to a given company and basically relates on how to minimize costs while improving sales and boosting profits within the available company’s resources. In short this is information that helps the management to make crucial decisions. Financial accounting on the other hand deals with generating information based on information relayed by external users and mainly deals with control of cash inflow and outflow in the company. So why is management accounting so important? Among the most important reasons why management accounting is important to company include; 1) Planning-this basically deals with making decisions pertaining to the company’s products where and when to make them, who to sell them to, how much labor it will use and so on and so forth (Caplan, 5). 2) Operational Control-management helps the top officials in identifying and minimizing production error from the time a product is initiated for production to the time it is released to the market for sale. 3) Performance and Evaluation-this involves evaluating the efficiency and effectiveness of different products and different managers within the company. When dealing with management of accounts two concepts become clear: Variable (Direct) costs and fixed production overhead costs

Assessment for Learning Essay Example for Free

Assessment for Learning Essay The results of the personal survey of assessment literacy showed that general considerations scored 87/90, prior to test design scored 53/55, writing the test scored 28/30, during test administration scored 15/15, and after testing reflected 25/25. Our school is a small private school with small classroom sizes. As a result, most of our students receive specialized one on one attention and strong supervision for their academic success. Teachers believe every student can and will succeed. It is not an option to do otherwise. â€Å"Teachers must believe that all students can achieve a certain level of academic success, must bring all of their students to believe this of themselves, must accommodate the fact that students learn at different rates by making use of differentiated instruction, and must guide all students toward the attainment of standards† (Stiggins, 2005, pg. 326). How we test students need to take into consideration the impact of the learner (Stiggins, 2008). Stiggins (2008) informed teachers to utilize assessments for students by looking at the classroom level of use, the program level of use, and the institutional accountability and policy level of use. Looking at the school survey of assessment literacy will take into account these three types of assessment uses and their importance in generating an accountability system for our school to develop a system that fosters learning for all students. My greatest area of strength in regard to assessment literacy can be found in during test administration (15/15) and after testing (25/25). These were perfect scores and illustrated that student’s needs were met when considering the testing environment as conducive to maximize student performance and monitoring the students as they take ASSESSMENT FOR LEARNING 3 the test. Directions are always clear and questions are rarely asked. Tests are accurately scored because they are reviewed twice. Assessment data is gathered for what questions students answered incorrectly and notes are made for improvement of material taught the following year. It is reviewed again after the results of the test are completed to ensure mastery before moving on to the next chapter. The main goal is always on student achievement and mastery of the material. The data adjusts instruction to improve student performance. Any students who do poorly are given the opportunity to retest for 92% of the grade for improvement and mastery. Parents are notified of any student receiving below an 86%. This is our school policy. Retests are given within a week of the original test. Tests are graded the same day and given back the next day. This enables students to observe what they got wrong and assess ways to improve for the retest or master the material. Assessments are not always tests. Projects, reports, computer uses, etc. are vital ways to assess student learning through a plethora of ways. Gardner (1999) believed that students learn through spatial, linguistic, naturalist, interpersonal, intrapersonal, bodily kinesthetic, logical/mathematical, musical, and existential. Educators should recognize that diversity needs an on-going presence, availability, and active participation in the classroom teaching process (Spasovski, 2010). â€Å"If society wants all students to meet standards, then all students must believe they can meet those standards; they all must be confident enough to be willing to take the risk of trying† (Stiggins, 2008, p. 8). My greatest limitation in regard to assessment literacy is working with colleagues to design common assessments. Since we are a small private school, teachers are left ASSESSMENT FOR LEARNING 4 with the task of compiling their own assessments. Our principal will supply the assessments created by the publisher in book form or cd rom or teachers can compile their own. None of us work with colleagues to create assessments. We have team meetings that cross teach certain areas that are being studied to enhance learning across disciplines of teaching. However, assessments are each teacher’s responsibility. The Stanford test scores analyze our teaching productivity. Data is analyzed for the incorrect answer. The results address the weakest area of student learning. Teachers are to find solutions to fix them through data and research of proven strategies that work within successful classrooms. According to Creighton (2001), collecting data without purpose is meaningless. Data driven decision making and instructional leadership support one another. By analyzing the data that exist in our schools, student achievement and quality in teaching and learning can improve to assist students to become avid learners. Part 2: Analyzing the Survey Results The survey results of the criteria for the school survey of assessment literacy scored 84/90. Assessment, curriculum, and instruction are balanced in our school. Assessments are aligned to benchmarks, standards, and scaffolding of material over time to foster students’ learning. To promote student achievement, assessments are varied and reliable. Communication is accomplished with parents about performance through emails, assessments sent home requiring signatures, progress reports, report cards, and Stanford test scores. Since our students score in the 79-99% ranking of Stanford test scores as a class average, teachers seek solutions through data to ASSESSMENT FOR LEARNING 5 improve class average test scores. If any student did poorly, teachers seek ways that will improve student learning. Principals and teachers can learn to maneuver through the statistical data to help create goals and strategies for change and improvement (Creighton, 2001). The school’s greatest area of strength in regard to assessment literacy was that data-based decisions about student mastery of standards are made collaboratively by administrators and teachers. By looking at our strengths, opportunities, weaknesses, and threats, teachers can gain insightful information into how they may best serve their diverse students’ needs and administrators can find solutions to helping these students achieve an optimal learning experience at school. This creates an opportunity for teachers and administrators to work together to improve student achievement. By understanding our diverse students’ needs, teachers and administrators can see the big picture and find viable solutions to problems that arise at their school. This year we have added a resource room to help struggling students with special needs get help from an ESE teacher. Curriculums are modified to accommodate student’s needs based on any language or learning barriers. The dominant culture of the nation-state should incorporate aspects of their experiences, cultures, and languages, which will enrich the mainstream culture as well as help marginalized groups to experience civic equality and recognition (Gutmann, 2004). Teachers have professional development sessions and team meetings to assess proven methodologies and research to help students learn. â€Å"When teachers support students by treating them with respect and caring about their futures, and encourage students by helping them to succeed, students are more likely ASSESSMENT FOR LEARNING 6 to respect and get along with one another; when taught how to be more tolerant of others, students exhibit greater tolerance† (Gollnick Chinn, 2006). Our school climate is multicultural and is reflected in every aspect of the education at our school. This is imperative if we want our students to compete in a global economy and to ensure learning and equity for all students. The school’s greatest limitation in regard to assessment literacy is that not all teachers recognize students’ emotional connection to assessment and its results. Also, the formative assessments are not used regularly to tell members precisely where to focus their improvement efforts and how to do it in a timely manner. My students complain that some teachers take a month to grade papers. Parents complain to me that other teachers do not understand their child’s special needs. For instance, I have a student with dysgraphia, dyslexia, and ADHD. For spelling tests, I have found it beneficial to call him up after tests and have him spell the word to me verbally that he got wrong in writing and he often gets it correct. He has transformed from a failing student to an â€Å"A† student. I grade his paper immediately after he turns it in and I ask him to spell the words he got wrong to me verbally. When students are failing, teachers need to find viable solutions to increase student learning. No single assessment is capable of answering all these questions to aid a student’s learning capabilities. A productive, multi-level assessment system is needed to ensure accuracy of all instructional decisions (Stiggins, 2008). Relying heavily on Stanford test scores impedes a student’s emotional connection to assessment and its results. Instead a wide arrangement of student work should become part of a portfolio to determine the overall ASSESSMENT FOR LEARNING 7 success rate of a student. â€Å"If all students are to succeed, they must have continuous access to credible evidence of their own academic success at mastering prescribed achievement standards† (Stiggins, 2008, p. 8). Data shows teachers areas that need improvement in teaching, student’s weaknesses, and how to do better next time. This will enable students to build self-efficacy when teachers help students to see what success looks like through assessment analysis to improve test taking the next time (Stiggins, 2008). This is the reason our school offers a retest at 92% of the grade. This is what Stiggins refers to as replacing the intimidation of accountability as the primary motivator through tests with the promise of academic success for all learners. This type of assessment promotes hope for all students to become successful. We are reminded by Tashik (2010), that an effective performance assessment system requires the complete interplay of several components: 1. Teaching and learning must remain the constant focus of the school. 2. Teams of teachers collaborate on all aspects of instruction and assessment. 3. Staff, department, and grade meetings are regular features of the school week. 4. Scheduling includes blocks of time for teachers to mentor and supervise student progress on the performance assessment tasks. 5. Continual development of new courses and units of study to better engage students in their learning and meet their academic needs. When these key components are intertwined, effective assessments can benefit our students through diversity and it can take the shape of molding into our students’ needs. When we look at the classroom level of use, the program level of use, and the ASSESSMENT FOR LEARNING 8 institutional accountability and policy level of use, assessments can work together to scaffold student learning for optimal success. In a perfect assessment system, the foundation would comprise of an array of assessments that enable students to learn more through scaffolding and take ownership of his or her learning success (Stiggins, 2004). ASSESSMENT FOR LEARNING 9 References Creighton, T. (2001). Data analysis and the principalship. Principal Leadership, 1(9), 52. Gardner, H. (1999). Intelligence reframed: Multiple intelligences for the 21st century. New York: Basic Books. Gollnick, D. and Chinn, P. (2006) Multicultural education in a pluralistic society. New Jersey: Pearson Education. Gutmann, A. (2004). Unity and diversity in democratic multicultural education: Creative and destructive tensions. In J. A. Banks (Ed. ), Diversity and citizenship education: Global perspectives (pp. 77-96). San Francisco: Jossey-Bass. Spasovski, Ognen. (2010). Principles of the inclusive education and the role of teachers and in-school professional staff. The Journal of Special Education and Rehabilitation,111(1-2), 67-86. Tashik, P. (2010). Changing the national conversation on assessment. Phi Delta Kappan, 91(6), 55-59. Stiggins, R. (2004). Classroom assessment for student learning: Doing it right – Using it well. Portland, OR: Assessment Training Institute. Stiggins, R. (2005, Dec. ). From formative assessment to assessment FOR learning: A path to success in standards-based school. Phi Delta Kappan, 87(4), 324-328. Stiggins, R. (2008). Assessment manifesto: A call for the development of balanced assessment systems. Portland, OR: ETS Training Institute.

Global Pharmaceutical Industry

Global Pharmaceutical Industry Introduction The Global Pharmaceutical Industry is one of the multinational industries which gained a high cycle of growth especially in 1960s and the industry is in high risk, regulated and driven by lengthy RD expenditures. The industry can be different in medicinal chemical, biological, ethical, proprietary product and private formula manufactures by their backgrounds and operation sectors and does not cover consumer or animal healthcare. In 2008 total revenue of global pharmaceutical industry was $615.1 billion and expected to reach $734 billion at the end of 2013. United States, Europe and Japan are the largest pharmaceutical market. The report critically analyse the Global Pharmaceutical Industry, importance and growth with the expect of internal and external environment analysis, plausible views of industry in the future and moral values. (Global pharmaceutical). A: identification of the main environmental forces currently affecting the pharmaceutical industry. PESTLE PESTLE analysis used to help organisation to understand in depth that what is the current status of the organisation and the external factors which are effecting. It also helps to the Management to make strategy for the future and overcome the weak areas of the organization. PESTLE is comprises of political, Economical, Social, Technological, Legal and Environmental factors. (Author) Political The both policies (domestic and foreign) of government have a great effect on the industry innovation as compare to the other factors. To get the attentions of firms due to increase the economic importance, government offer special incentives which encourage to the industry to globalisation. For example GSK increase their operations in Singapore due to low taxes and others government support. Same like, United States purchase more than 45% of drugs, the main reason is to allow foreign industry to compete with local which may help to low prices and reduce health budget. (David Floyd, 2008) From 1980 governments focused on pharmaceutical industry to handle the challenges of price control, monopoly and trade. For example in the European countries like Spain, Portugal, France and Italy the pharmaceutical market is cheap and thus these countries are used to ship their products to UK, Germany and Sweden for high price market. In US the price of pharmaceutical goods are high as compared to neighbours country Canada due to the lake of price control. Like in US Lipitor (cloistral medicine) were sold with $3.20 per pill in 2003 as that of $1.89 per pill in Canada. (Sarah Holland Jul 2004 ) Environment Environment movements are real threats for Pharmaceutical industry as these movements focus on green environments and reduce chemicals and carbon which comes from pharmaceutical industries. It is not being possible to ignore these issues as they are supposed to be practiced under United Nation charter for clean and better environment. For example Pfizer is a well reputed British Pharmaceutical company which has aims to save the environment as much as possible from chemicals, waste water which includes active pharmaceutical ingredients mixture of different compounds and carbon which comes from their pharmaceutical industries. Different strategies could be used to reduce carbon and chemical waste from drugs for human environment, like proper consumption ,good way of savages for hospitals waste water like advance waste water treatment technology, private house hold expire drugs, training and education of medical professionals to reduce over prescription, and public education and awareness. These strategies could be help full for save green house environment from drugs. In conclusion if we do focus on three principal strategies to reduce the input of chemicals compounds, carbon, and waste water in to the environment are substitution of complex chemical compounds, advance technical approach, and proper education and training of doctors, retailers and consumers. (Klaus Kà ¼mmerer, 2009) Social The social life, physical activities and level of health of a community affects the pharmaceutical industry. Change in social life and trends mention new direction for the local and national pharmaceutical industry. In the same way age of the individuals deeply change the dimensions of the industry like the citizen of a community aged more than 60 yeas consumes more drugs than the young people. Recently, the industry gets attraction and become more popularafter impact of global diseases e.g. SARS, AIDS, because of media and government attention. (Micheal A. Santoro, Date not available) Technology: Technology plays a vital role in to pharmaceutical industries according to current state of art methods for development and manufacturing of drugs and open new ways of research and invention. The usage of advance technologies automatically impact on social, economic, and environment. Advance technology in pharmaceutical industries help full to accurate characterize chemical compounds, better control on new enhance scientific methods and their optimization. Which decrease extra time, money and efforts and produce more accurate drugs for specific disease, and decrease all hurdles from research to manufacturing efficiently, reliably, and rapidly. (Troy Shinbrot, Benjamin J. Glasser, 2002) Economy Currently the pharmaceutical industry is less affected as compare to other manufacturing industries and until 2011 the industry is ideal for foreign direct investment growth. (World investment prospect survey, 2009). Despite this, in 2002 slow economy growth put the pressure on the EU market and restricts it to 8%. The global pharmaceutical industry is effecting due to interest, taxes, inflation and exchange rates which are included in the economic factors of global pharmaceutical industry. Change in the foreign currency rates makes affects on the exports and imports of drugs. High interest rates discourage investment the industry for firms and stake holders. Research and Development is a lengthy procedure which have also economically effect on the industry. Mergers and diversification allows the industry to enter in new market or develop new drugs. In 1996 two big companies, Swiss giants Ciba and Sandoz, merged one company called Novartis and attempted to cut RD costs (James H. Tagg art, 1993) Legal Undoubtedly pharmaceutical industry is a highly regulated and patent law. Pricing policies and product liability laws on pharmaceutical innovation are highly affected. The innovation of pharmaceutical is also affected because of regulation. Which cause delaying the market launch of new products and process through lengthy approval time. In United States the greater restrictions of regulation is evidence to delay in the local market of demanding new drugs. In 1989, 18 of the 23 new drugs introduced and approved for marketing in other countries while in US received their first marketing. (Stevens, Mark, 2009) Furthermore the World Trade Organisation introduced new rules for copyright protection which later overcome the problem of fake production and allowed some relaxation of exporting the Aids drugs to Africa. In 1995, with mutual understanding many countries made different changes in their â€Å"National Laws Governing† IPR which directly impact on pharmaceutical industry. (James, H, 1993) SWOT Swot analysis in pharmaceutical industry provide a crystal clear scenario about on coming threats to this industry , scope of pharmaceutical industry its opportunities , advantages and provide summary analysis of strategic planning model and weakness areas including draw backs ,hurdles related to this industry. Threats The infrastructure of pharmaceutical industries is very different compare to other major Industries. Pharmaceutical approaching techniques state way comes in to open market environment. The influences of government in shape of pricing and legislation individual consumers and whole sellers free choice directly interact with this industry. The most of new drugs approvals and launches has decreased in the past decade, making it hard to make awesome income with these government strategies to decrease health care expenditures gives more threats in pharmaceutical industry. Over the next few years the pharmaceutical industries could be face Series downturn about of patent expiry. Drugs which are contributing 17 to pharmaceutical sales in 2008 lose patent Protection between now and 2012. (K. George Mooney, 2001) Weakness There are multiple examples of weakness associated with pharmaceutical industries. Some are highlights below, for example association of funding and results. Pharmaceutical company funding of clinical trials is strictly linked with published results favouring those companies interests. This is an important issue which should be solved and is major weakness of Pharmaceutical industry. Another weakness in pharmaceutical industry is shortage of supply and demand of men power in industry and output from universities. There is need to collaboration and partnership between pharmaceutical industries, education institutes, and government to deal with the shortfall the challenge comes from balancing education in basic science with training in the emerging areas of science and technology. (R. Barker, M. Darnbrough, 2007) Strengths The pharmaceutical industry is one of the most productive and profitable industrial sectors. Therefore, effective intellectual property protections play a vital role to maintain innovation and research for products development. Study shows that USA UK pharmaceutical industry is one of the most power and successful industry sectors in the world. The main reasons behind is commitment in to RD sector. Thats in turn give sustainable and competitive advantage for more promising growth in industry and its development. Intellectual property protection is a basic strength for the success of the pharmaceutical industry. The pharmaceutical industry is so dependent on the patent protection, because only through strict enforceable patent protection drug companies can generate sufficient revenues. However patent protection is beneficial to inventions in the pharmaceutical industry. (Yu-Shan Chen, Ke-Chiun Chang, 2009) Opportunities Regardless of threats there is vast majority of opportunities with the help of different alliances, pharmaceutical industry can bring amazing resources and capabilities to compete threats and weakness which is now a days industry is trying to coping. New partnerships brings industry in to new market , deal with better trading , better economy opportunities , reducing cost ,and help to develop new inventions and research to compete market . One of the most important reasons for making external alliances is state of the art technologies for new products, invention and research which individual companies couldnt handle and develop by their selves from internal resources. (William W. McCutchen Jr., Paul M. Swamidass, 2004). B: Scenario planning for Global pharmaceutical industry Scenario planning methods used for nature and impact of the most certain and important driving forces our world; it is a process that encourages knowledge exchange and mutual understanding of the central issues for the future of the business. The demand is increasing for new drugs as the population rises and their medical support need increases. The process of the pharmaceutical industry can vary but the end result must be an action plan for each scenario with the following: o Environmental scan o Scenario options o Financial projections o Action plan describing how the scenario would be implemented Features of Scenario planning and effects. Advantages.  · Multiple scenarios and diverse outcomes.  · It includes various input source and helps in discussing with all the participants. Disadvantages  · Doesnt quantify the value of possible actions and lack structuring futures.  · Non rational procedures for determining the future. Over the next few years, patent expirations will represent lost revenue of between $25 billion and $50 billion which will spur strategic alliances between RD and generic companies. The industry, experts say, will see a move to specialty products to fill unmet needs and a shift from a treatment and/or cure approach to prevention while pressure to bring product costs down will likely determine which products prevail in the marketplace. (Caribbean Business, MARCH 19. 2009) Relationship Management and transportation: It is very important to ensure that there is transparency along the entire value chain and especially in the Pharmaceutical industry as it has become a Global industry. It is also very important to maintain the customer trust and also managing the good relations with the entire stakeholder. C. Identification of implication of changing business environment on pharmaceutical firms â€Å"Drug discovery companies are experiencing many important transformations, which have contributed to the uncertainty of their competitive business environment. The uncertainty is underlined by the abundance of players within the industry.† (Chaudry Dacin 1997, p. 696). Focus and Cost: Pharmaceutical industry should review all their processes to stay competitive. A strong focus on Business and on core business activities. it is the need to have strong focus of developing processes which can be suitable for using across multiple manufacturing sites. Following are the some of the points which are interlinked and have an impact of decision making process, business practices and behaviour patterns.  · Slower and more bureaucratic regulatory procedures:  · Demographic development leads to pressures for medical cost containment:  · Regional integration:  · New directions for organizing health care:  · Rise of patient as consumer:  · Introduction of new innovative technologies:  · Shorter effective product patent life:  · Centralization in drug licensing decisions D: Prevalence of ‘ethical stance in the pharmaceutical industry and its strategic implications. In 1958 the shortage of polio vaccine and negligence in the law of Cutter pharmaceutical were main ethical challenges. Meanwhile the issues of marketing practices, pricing and clinical study has grown up to till date (Offit, 2005). Physicians prescription changes the drug sales efforts and marketing of drug companies. (Katz 2003, Blumenthal 2004 As studied has shown that the drug safety and pricing were the two main ethical issues increased during 2004-2005 and observed with 114 times of drug safety which was followed by 89 times of pricing. According to the (USA today, 2005) report, 27.6 % price of 115 brand were increased in four years which raised the question regarding public perception towards waste advertisement and cost of RD. Even in United State, pharmaceutical firms were involved in pricing and marketing crimes and had to pay more than one billion dollars fine in 2003 The legalisation of importation and reimportation can be factor of drug price was another issue identified many times in Canada. Through reimportation the prescription cost can be cut for patients and helpful to control the healthcare budgets. (Flaherty and Gilbert, 2003). Reference: Chaudry, Peggy Dacin, Peter (1997): â€Å"Strategic Planning in a Regulated Trade Bloc: The Pharmaceutical Industry in the European Union.†, European Management Journal, 15:6, 686-697. Blumenthal, D. (2004), Doctors and drug companies, New England Journal of Medicine, Vol. 351 No.18, pp.1885-90. European Journal of Pharmaceutical Sciences, Challenges faced by thepharmaceutical industry, K. George Mooney Volume 12, Issue 4, February 2001, Pages 353-359 Global pharmaceuticals, Datamonitor publication, 2008, [accessed online] available at: www.datamonitor.com Healy, D. (2003), In the grip of the python: conflicts at the university-industry interface, Science and Engineering Ethics, Vol. 9 No.1, pp.59-71 James, H. (1993), ‘The world pharmaceutical industry 4th edition. Chapman and Hall, London, UK Bà ¡tiz-Lazo, B. and Holland, S (June 2001) Strategy and structure of the pharmaceutical industry, Open University Katz, D., Caplan, A.L., Merz, J.F. (2003), All gifts large and small: toward an understanding of the ethics of pharmaceutical industry gift-offering, American Journal of Bioethics, Vol. 3 No.3, pp.39-46. Offit, P.A. (2005), The Cutter Incident: How Americas First Polio Vaccine Led to the Growing Vaccine Crisis, Yale University Press, New Haven, CT, The Journal of High Technology Management Research, Volume 15, Issue 2, August 2004, Pages 197-214, William W. McCutchen Jr., Paul M. Swamidass MISG Secretariat (2002), Pharmaceutical Industry Competitiveness Task Force: â€Å"One Year On† Report, Ministerial Industry Strategy Group, London, available at: www.doh.gov.uk /pictf/ pictfonevearon.htm Floyd, D, (2002), Investment Decisions in Eastern Europe, Floyd, D, (2002), Investment Decisions in Eastern Europe, European Business Review, Vol 12, No 2. Yu-Shan Chen, Ke-Chiun Chang .The relationship between a firms patent quality and its market value — The case of US pharmaceutical industry Technological Forecasting and Social Change, In Press, Corrected Proof, Available online 16 July 2009 R. Barker, M. Darnbrough . The Role of the Pharmaceutical Industry Comprehensive Medicinal Chemistry II, 2007, Chapter 1.14, Pages 527-552 Micheal A. Santoro, Charting a sustainable path for the Twenty-First Centaury pharmaceutical Industry, Cambridge Univeristy Press, Pages 1 Stevens, Mark , Legal and regulatory updates. Gasson, Tony 2009, Vol. 80 Issue 5, p31-32, 2p, Ebsco publications.